Behind-the-Scene: The Misalignment Between Industry Perception and Consumer Expectation

| Sep. 21. 2020

| Co-founder of PROJECTISR - Arnold Wang.


In this video, PROJECTISR's co-founder Arnold Wang breaks down some of the misalignments between the industry perceptions and consumer expectations on fashion and apparel products. He also ties such understanding of misalignment to our understanding of what really good quality means.

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