Interview: Building A Streetwear Brand

| Sep. 21. 2020

| Ayu - Manager & Designer of UNDERWATER 

An interview with UNDERWATER's chief designer and manager Ayu at their headquarters in Hangzhou, China (where Alibaba's headquarter is located too).

We had a very in-depth discussion which ranges from the concept behind the brand to his personal feelings as a fashion designer. This interview will provide you a perspective to some of the behind-the-scenes about an independent fashion designer.

Click Here to see the entire collection from UNDERWATER®

UNDERWATER® is exclusively available on for North America


Welcome Newcomer