Artist&Author | Tianyù (Jack) Li
Hello I'm Jack, CEO of PROJECTISR.
I have been a long-time friend of the owner and chief designer of UNDERWATER since the very early time the PROJECTISR initiative was created. He recently sent me several pairs of his new men's boxer briefs which is UNDERWATER's first attempt at making product in this category. He sent me the stuff and left me with a message saying: "Hey Jack! Hope you like em! Looking forward to your hands-on photos! LMAO". which left me confused. Does he want me to wear them and take some selfies half naked?
Well, as some of you know, I used to be a photographer and I'm still deeply in love with this art form. So I thought why don't I do something even more fun than doing a weird selfie?
I thought I'd share with you what I came up with.
I used a huge black umbrella as the background and ordered a solid baroque styled European frame, some metal clips and some finishing streams. With these props, I was able to fix the subject in the center of the frame with a visually attractive tension.
To create a sense of frozen time, vividness and to engage the viewer, I chose to splash some water into the scene. With strong backlight and a 45 degree front light, I was able to make the water drops looking like little shining diamonds in the air.
Scroll down to see more. Have fun and hope u like em.
Please feel free to get yourself a pair on our site if you like it. (Trust me, I did not intend to make this blog a promotional content. So feel free to just close the tab too!)
P.S. may be share it before you close?
One Product Standard
The ultimate goal and guiding principle of our quality standard are "to enable our customers to shop with their eyes closed," and to have ZERO concern when shopping in our store.
Our designer team examines the entire clothing selection piece by piece and into the very details. We have 47 criteria in place to ensure only the best of the best gets listed on our website. We want to openly share these details with you. Below is a shortened version of our standards: