7440 37 1

7440 37 1 takes its name from the Chemical Abstracts Service number of argon. Founded in the spring of 2018, the brand regards inertness as an ideology and views restraint and independence as a way of responding to reality. Inspiration is drawn from everyday life and translated into clothing through color, tailoring, and fabric as its only language.

The brand is rooted in the exploration of the boundaries of order. Through varied approaches, 7440 37 1 studies structure and system while embedding reflection on the real condition into its creations, forming an evolving expression of design and continuing to deepen its creative direction.