CHUSAN

Established by its creative director Guoqin Zhang, CHUSAN endeavors to combine contemporary design concepts with traditional Chinese Aesthetics. Committed to building an apparel brand that imparts and inherits Chinese culture, the designer elegantly infuses traditional handcrafting elements and techniques into modern industrial production.

The brand's name, CHUSAN, is the pronunciation of the Chinese word "初弎". These two characters stand for "one(first)" and "three". In traditional Chinese culture, three has the meaning of "yin, yang, and the combination of yin and yang". It implies the designer's desire to create his own designs with an all-inclusive vision and a mindset to treat every day like day one.