LABELROOM

LABELROOM is a sub-line under the independent designer brand 49percent, founded in 2019. While 49percent focuses on combining rational design with the emotional qualities of the human body, drawing inspiration from modern minimalist architecture to create a refined, avant-garde aesthetic, LABELROOM extends this vision in a more playful direction.
Building on the brand's core philosophy, LABELROOM explores the idea of "labels" by reinterpreting, twisting, or subverting textual elements and applying them directly onto garments. The result is a series that maintains an urban, commuter-friendly sensibility while emphasizing design interest, fabric quality, comfort, and everyday wearability.