SOURPLUM
Founded in 2019, SOURPLUM is centered around exploring the intriguing question, "What does it mean to be an adolescent?" The designer delves into the exploration of youth's multifaceted nature through fabric, cut, and silhouette. Unrestricted and undefined, the brand envisions infinite possibilities for today's youth.
SOURPLUM champions a fluid attitude to embrace the zeitgeist. Utilizing fashion as a medium, the brand communicates its core philosophy of "CHANGE N SNAP." On the surface, this concept reflects the self-expressive nature of young people in the digital age, as they constantly update their wardrobe and capture their evolving personas through selfies. Beneath this lies a deeper layer, one that embraces the aesthetic changes in thought and ideas, transcending the binaries of good and bad to celebrate the best version of oneself in the present moment.
SOURPLUM champions a fluid attitude to embrace the zeitgeist. Utilizing fashion as a medium, the brand communicates its core philosophy of "CHANGE N SNAP." On the surface, this concept reflects the self-expressive nature of young people in the digital age, as they constantly update their wardrobe and capture their evolving personas through selfies. Beneath this lies a deeper layer, one that embraces the aesthetic changes in thought and ideas, transcending the binaries of good and bad to celebrate the best version of oneself in the present moment.
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