1. Try The “Oreo” Effect 

This concept is just as classic as everyone’s favorite nostalgic cookie. Black and white is always urban streetwear goals, or try another solid classic color (such as red, deep chocolate, or navy) with a complementary bright white or subtle earth tone. This look offers strong contrast, and it’s an easy rule that brings the fire to any outfit. One and done  - and you’re out the door looking sharp.  

2. Balance, Balance, Balance

When you play with colors, it’s all about balance. A simple style trick that rounds out your style and softens your look is to match the color of your shoe to the color of your top. This gives off a cohesive and visually appealing aesthetic, without being too matchy-matchy. Then you can add some personal flair by bringing in a purposeful pop of color or two that won’t look overdramatic.

3. Go Light On Top, Dark On Bottom

This strategy draws the eye downward naturally, and you can choose to show off complementary shades in the same color family (light blue and dark blue), or stark polar opposites (white and black). The lower body will instantly have a lengthened look - making your legs look snatched. 

4. Roll It Up

Simply roll up the hem of your pants to bring an instantly tailored look to any outfit. You can play with your silhouette depending on the way you roll (literally and figuratively), making your hem looser or tighter depending on the style you wish to achieve. This is also a great hack to show off your stylish socks.

5. Fitted vs. Loose

Oversized all over can tend to look a little sloppy and slacker (although tbh we all have those days, too). When you mix and match the fit of your tops and bottoms, you’ll find a much better balance of trendy, fashionable, and comfortable. Try a funky longline top with slim-fit pants, or a tailored t-shirt with baggy distressed jeans.

6. Only One Statement Piece

Let that eye-catching pattern, bold graphic, goth chain, or metal choker do its job – make a statement! Too many strong statement pieces create a chaotic look that can leave all components competing for attention.

7. Make Friends With The Color Wheel

Not just for art class anymore! When you choose a color match based on the color wheel technique, it takes the guess and stress out of streetwear styling. An angle of 30 degrees is the most comfortable match, while 180 degrees provides a complementary contrast for a bolder look.

Are you tired of clothes that fall apart after several washes? Brands that use Streetwear as an excuse for low quality?

The whole idea behind PROJECTISR is to provide exceptional design with great quality, so that you don't have to sacrifice quality for design. 

Growing up, we have been enthusiastic about fashion and clothing, especially streetwear. We always couldn’t wait for the newest releases, but we soon noticed that the quality of the clothes – both in terms of comfort and durability – did not match up to the price point. While we love these brands because of their truly amazing designs, we also believe that quality and design are equally important factors. From that point on, this became our focus, that our customers can shop with complete peace of mind, confident that PROJECTISR guarantees quality. We believe that you should not sacrifice quality for design, because you deserve both of them. 

What Is PROJECTISR / ˈprɒdʒekt ai-ɛs-ɑr /?

PROJECTISR takes the guesswork out of buying streetwear and connects you to designs that simply can’t be found anywhere else.

PROJECTISR isn’t your average style-house or fashion boutique. Established in 2018 and headquartered in the heart of New York, NY, we collaborate independent talents in the fashion world to deliver original pieces of high-quality streetwear. Inspired by Asian cultures, PROJECTISR works directly with some of the most talented independent designers to offer timeless designs with a modern, 21st-century edge.

What our customers are saying about us...

“Really great quality clothing, just as good as pictured. kept up to date all the way with shipping and delivery 10/10”

— John R.